The gap between your ad and your page is where paid traffic dies. So I build both sides: one editorial advertorial plus 20 matched static ads, ready to launch on Meta. $2,497 per funnel.
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Your product page isn't broken. It's the wrong tool for the job. They work best for converting buyers who already know what they want. Cold Meta traffic doesn't. Every click lands on a page engineered for a different reader.
The fix is a presell page: it warms the click, kills the objection, primes the buyer. A presell converts cold audiences the PDP was never built to convert, which means you can scale spend into audiences your ad account can't touch today.
“Our acquisition was struggling on our new Shopify site. Marcin's advertorials instantly lifted conversion by almost 40%. We've doubled our ad spend.”
“Good click-through, weak conversion. The first page Marcin built lifted it instantly. AOV went up too. Turned losing ads into winners. Three pages shipped, a fourth in build.”
The work nobody else is doing, and why it's the acquisition edge right now.
Scaling on Meta in 2026 means testing five, ten, fifteen distinct ad angles. Different awareness levels. Different audiences. Different hooks. One PDP can't serve that traffic. Each angle needs a page that continues its conversation.
The ad angle, the headline, the hook, the proof, the CTA. All the same thread. When the page continues the exact conversation the ad started, cold traffic converts at rates the PDP was never built to produce.
Cold traffic isn't ready to buy. It's ready to read. An editorial page lowers skepticism, stacks proof, and moves the reader from curious to convinced before the offer ever appears.
Every cold visitor has a reason not to buy. Trust, price, skepticism about the ingredients, doubt about the brand itself. The presell handles each one in sequence. By the time the CTA appears, the buyer has already talked themselves into it.
A buyer who arrives through a presell already understands the mechanism, the promise, and the category. They subscribe at higher rates. They churn less. They cost the brand less to keep. Entry point determines customer quality.
Pay via Stripe. Send the product link. Get back a list of proposed ad angles with the reasoning for each. You pick one. Copy lands in your inbox with a research doc. You approve. The page goes live and 20 matched static ads land ready for Meta.
You own everything. You can publish it yourself, or I'll publish it on your domain. You keep the page whether it beats your PDP or not.
I build 20+ advertorials a week. Every one personally researched and written, with the matching ad creative built off the same angle. Stopped taking calls for single builds a while back. Enough demand that the work sells itself. Send the URL. Get the funnel.
0% ad spend. Flat rate $2,497. One-off.
Most brands come back for a second angle. Same price, same timeline.
AFTER PAYMENT YOU'RE TAKEN STRAIGHT TO THE ONBOARDING FORM · NOT REDIRECTED? IT'S HERE
RESPONDING WITHIN 24H · BASED IN EU · LIVE IN 7 DAYS
Some brands don't want one funnel, they want the whole engine: a dedicated presell and static system across many angles and markets, built and iterated every month. That's an ongoing partnership, not a one-off, and it starts with a funnel teardown. By application.
Talk about an ongoing engineA complete presell funnel for one ad angle: an editorial advertorial that sits between your Meta ad and your product page, plus 20 matched static ad creatives built off that same angle, ready to upload to Meta. Long-form or listicle format, built on your domain or mine. You get the full copy, research doc, live page, and the 20 statics. One angle per build. If you run five angles, you need five funnels.
V1 live in seven days from payment. No calls, no back-and-forth, no project management overhead. You send the product link and approve two things along the way: the ad angle and the copy. That's it.
You keep the page either way. I don't price on performance because presell pages measured honestly almost always win, and I'd rather keep the offer simple than hedge. That said: across every page I've shipped, none have been pulled. If you want to see the receipts, scroll up.
Never a performance cut. For single funnels it's a flat fee, one payment via Stripe, no percentage, no royalty, no lock-in. For brands that want an ongoing engine across many angles or markets, that's a separate retainer arrangement, still a flat monthly fee and never a slice of your revenue. Either way, I don't price on performance.
You own everything. The copy, the design, the page itself. You can host it on your own domain, your Shopify, your Webflow, wherever. If you want me to publish it on my editorial domain (healthdailyreview.com) instead, that's a separate option for specific verticals. Either way, the work is yours.
Yes. Most brands come back within 60 days. Same $2,497, same turnaround. No subscription, no retainer. If you're running 10+ funnels a month, email me directly. That's a different conversation.