{"observedDate": "2026-09-08", "countryFilter": "US", "routes": [{"id": "A02", "slug": "armra-hair-paid", "adId": "3003453946653917", "advertiser": "ARMRA", "inputUrl": "https://armra.com/apps/jurni/colostrum-for-womens-hair-growth", "finalUrl": "https://armra.com/apps/jurni/NTA1NQ==?jurni_ab_test_id=672&jurni_ab_variant_id=1694", "observedAt": "2026-09-08T16:26:29.610Z", "screenshot": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--7e78c151ee8ac9c11ec08de9/master", "label": "Hair", "title": "A hair routine, reframed.", "type": "Branded listicle", "hook": "Hair-care frustration", "argument": "Six reasons connect a familiar hair concern to a colostrum routine.", "proof": "Mechanism explanation, founder authority, hair-focused testimonials and self-reported survey outcomes.", "next": "Jar selector on this page", "nextDetail": "The first hair-ritual CTA scrolled to the unflavored jar selector. No separate PDP visit was required.", "lesson": "Keep the promise from the ad visible through the explanation and the offer.", "offer": "30% off first subscription order with WELCOME30; recurring discount differs.", "nextImage": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--89bfc8d55506fed954014192/master", "adSource": "https://www.facebook.com/ads/library/?id=3003453946653917", "startedOn": "Aug 26, 2026", "creative": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--40aa9c48d6cd3fb71c91d5e1/master", "creativeIsModal": false, "pageCaptureTiles": ["https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--8612e5b1d390ac04ee912799/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--72ec2967b774ca95f6abfc61/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--14384b7261d01dbd9ad12dc2/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--7fc5d3c364eda8a1f7c7f153/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--d284d3ea506b10951dd398bd/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--eea4b687f1d9a99e1fbc6594/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--fd64688e56a625e78d75ac7b/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--723c99a7dc1079a41d19e8f3/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--1b74957007eaed6156c2a327/master"]}, {"id": "A01", "slug": "armra-bloating-men", "adId": "1081891284788230", "advertiser": "ARMRA", "inputUrl": "https://armra.com/apps/jurni/colostrum-for-bloating-men", "finalUrl": "https://armra.com/apps/jurni/colostrum-for-bloating-men", "observedAt": "2026-09-08T16:26:09.011Z", "screenshot": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--daae435c9e21c275bc379924/master", "label": "Bloating", "title": "Start with what they have tried.", "type": "Problem-led campaign page", "hook": "Bloating and failed routines", "argument": "The page names previous remedies, presents a gut-barrier explanation, then introduces the jar.", "proof": "Physician positioning, testimonials, review counts and survey-based results, all presented by ARMRA.", "next": "Jar selector on this page", "nextDetail": "Sticky Shop Now scrolled to the jar selector. The hero discount CTA did not scroll during this check.", "lesson": "An opening about failed alternatives can make the explanation feel relevant. Test that premise.", "offer": "30% off first subscription order with WELCOME30; recurring discount differs.", "nextImage": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--4a7b841e77d027cad65ad9e4/master", "adSource": "https://www.facebook.com/ads/library/?id=1081891284788230", "startedOn": "Aug 13, 2026", "creative": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--2c3252fcf4e7c5281acffb25/master", "creativeIsModal": false, "pageCaptureTiles": ["https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--ff3a05a90f039d9edc26e4ab/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--5cfc4f2fabff43ed5b21958d/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--e0e240b430e20178c073a428/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--287be5d139b4e3abe96b2974/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--78a29d99b34c9d16880f82df/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--bede78e2e9facfea86c459a3/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--3ccc403e2a85e71fc9b2fb8f/master"]}, {"id": "A03", "slug": "armra-founder", "adId": "1716365509582788", "advertiser": "Dr. Sarah Rahal with ARMRA", "inputUrl": "https://armra.com/pages/dr-sarah-founder-story", "finalUrl": "https://armra.com/pages/dr-sarah-founder-story", "observedAt": "2026-09-08T16:26:32.037Z", "screenshot": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--b34f214e521e5db0617ce995/master", "label": "Founder", "title": "The person behind the product.", "type": "Founder-led commerce page", "hook": "Founder credibility", "argument": "A founder introduction and early offer lead into a longer personal explanation of the product.", "proof": "Medical credentials, founder story, customer testimony and a research-survey section.", "next": "Jar offer on this page", "nextDetail": "An embedded buy box appears before the longer founder letter. Purchase controls were inspected, not submitted.", "lesson": "A founder page can combine trust-building with immediate shopping access.", "offer": "Observed WELCOME30 first-order promotion. Price/currency depend on location.", "nextImage": null, "adSource": "https://www.facebook.com/ads/library/?id=1716365509582788", "startedOn": "Aug 28, 2026", "creative": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--f1e06f7830c93f8fa2ae1cd8/master", "creativeIsModal": true, "pageCaptureTiles": ["https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--aec4467807052e0adb8972a8/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--5929a3ca96222896ff01eacf/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--e7c4f9b4f103c2cb0fc52edf/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--15fe0102897dc1f209ce4ecc/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--05cd5da7977ea6132ea28339/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--e5f789345cdde61cf1f0d943/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--838a07c23fb4a47a7cb17565/master"]}, {"id": "A05", "slug": "armra-performance", "adId": "1859020082134570", "advertiser": "Wesley Glouchkov with ARMRA", "inputUrl": "https://armra.com/apps/jurni/colostrum-powder-men", "finalUrl": "https://armra.com/apps/jurni/colostrum-powder-men", "observedAt": "2026-09-08T16:26:47.946Z", "screenshot": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--1ba0662d36389ea81a17162c/master", "label": "Daily health", "title": "A specific ad. A broader argument.", "type": "Branded listicle", "hook": "Athlete-led performance story", "argument": "Wesley Glouchkov’s partnership ad lands on seven broad reasons spanning gut, immunity, skin, hair and routine simplification.", "proof": "Creator context in the ad; founder, product research, testimonials and benefit claims on the page.", "next": "Jar offer on this page", "nextDetail": "Product options and an add-to-cart control are embedded in the page. Checkout was not tested.", "lesson": "Test a performance-specific opener against this broader benefits opener. The current mismatch does not prove poor results.", "offer": "Observed WELCOME30 jar promotion. An alternate ad reaches the same content family.", "nextImage": null, "adSource": "https://www.facebook.com/ads/library/?id=1859020082134570", "startedOn": "Aug 26, 2026", "creative": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--4722e70a17b0d7baa5948fd0/master", "creativeIsModal": true, "pageCaptureTiles": ["https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--c14cff756f2b1273595cbeb1/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--5a8a4b5cfdb501f18ce21acf/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--76e9600d342146f5f48091d9/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--4a012db20c83a65f39aefbda/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--8576a085e609858b85e1a32a/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--db9fd2404fa9d0806b7a5dcc/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--aa87381b396174ba1ca72105/master"]}, {"id": "A04", "slug": "armra-soda", "adId": "1023995846895945", "advertiser": "ARMRA", "inputUrl": "https://armra.com/apps/jurni/worlds-first-colostrum-soda", "finalUrl": "https://armra.com/apps/jurni/NDg0Mg==?jurni_ab_test_id=641&jurni_ab_variant_id=1639", "observedAt": "2026-09-08T16:26:42.552Z", "screenshot": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--ef50c485e5233b03c399c1e5/master", "label": "Soda", "title": "Give the new format its own story.", "type": "Branded listicle", "hook": "Replacing a daily drink", "argument": "Seven reasons sell a different routine: taste, convenience and a soda format, followed by a variety pack.", "proof": "Founder authority, product attributes, customer quotes and broader colostrum research references.", "next": "Soda 12-pack on this page", "nextDetail": "Claim Your 15% Off scrolled to the Soda Variety 12-Pack offer on the same URL.", "lesson": "A new format deserves an explanation of when and why someone would use it.", "offer": "Up to 15% off the first order on the observed soda page. Do not apply the jar’s 30% offer.", "nextImage": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--f36415c5c5322cb19b262ba9/master", "adSource": "https://www.facebook.com/ads/library/?id=1023995846895945", "startedOn": "Jul 28, 2026", "creative": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--bdfdcc86ed91c69fe1f16529/master", "creativeIsModal": false, "pageCaptureTiles": ["https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--f10c1e0487b5f5320452cd75/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--333c5e325441d090cb83e1f5/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--01eac17fbdb147b11c8137e1/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--082ce9d31bfbfdfd88e89cbc/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--6e87618f221f0ce38819c031/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--e70542951580389415cd964c/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--fc8f837362f02ad091049036/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--5149d56f24f5777fc1cfcacb/master"]}, {"id": "A07", "slug": "armra-pdp", "adId": "2014431542592632", "advertiser": "ARMRA", "inputUrl": "https://armra.com/products/armra-unflavored-jar", "finalUrl": "https://armra.com/products/armra-unflavored-jar", "observedAt": "2026-09-08T16:27:10.649Z", "screenshot": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--1fdece06bf339d9e54f6b0ac/master", "label": "Direct PDP", "title": "Keep the direct buying route.", "type": "Direct product page", "hook": "Product-first shopping", "argument": "The ad lands on the unflavored jar PDP with product selection and subscription options before deeper education.", "proof": "Product reviews, testing statements, features and supporting education below the purchase area.", "next": "PDP product selector", "nextDetail": "The destination is already the product page. Buying controls were inspected; no cart or checkout action was taken.", "lesson": "Use direct-to-PDP as a test comparison for buyers who need less explanation.", "offer": "Buy-once and subscription options visible. Local currency and offers may vary.", "nextImage": null, "adSource": "https://www.facebook.com/ads/library/?id=2014431542592632", "startedOn": "Aug 30, 2026", "creative": "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--cbb3b24f623f73268a960e90/master", "creativeIsModal": false, "pageCaptureTiles": ["https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--00543f75a1feff7cba115940/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--b11532f1bd946acf05f5906d/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--34a0b34b8826397353f0811f/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--b8919aae9990d81cce82f076/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--2315dc665d09b910ff58bc88/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--bb1609c4a192825d2cbedbd3/master", "https://imagedelivery.net/v927qLF6nQJLvJv7R0wk4Q/ga-armra-20260908--4d6006eea60ac442066fbd36/master"]}], "routeCount": 6, "limits": ["Purposive capped samples, not a full account census.", "Seven ARMRA destinations inspected; two share a seven-reason content family, giving six featured journeys.", "Ads are not spend, traffic, ROAS, profit or proof of continuous success.", "US discovery filter does not establish individual visitor location or targeting. Source permalink modals defaulted to ES in the local browser.", "Jurni redirects selected variants. No winning variant is established.", "Some source creative media was unavailable as a standalone file; a real Meta modal capture is shown instead.", "Health claims and survey figures belong to the advertiser and were not independently validated."], "expandedAdInventory": {"file": "ad-inventory.json", "sampleCount": 84, "staticCount": 66, "additionalIDs": 7, "allCapturedIDs": 91, "visibleResultsApprox": 89, "observedAt": "2026-09-08T18:35:56.648Z", "shareMetric": "unique_ad_id_share_of_84_record_page_sample", "coverage": "84 loaded IDs; Meta approximate banner 89; not complete-account claim"}}