Every active AG1 image ad in the Meta Ad Library, mapped by angle, awareness and channel, with a browsable feed of the full static library. Videos excluded.
Source: Meta Ad Library (public)Captured: June 18, 2026138 active staticsVideos excluded: 213
Snapshot
138
active static ads
62%
of active ads are video (the dominant format)
30d
median brand-direct static lifespan
198d
longest-running static
The read
What the library is telling us
AG1 is video-first. 213 of 351 active ads are video / UGC (62%). The static library is small (138 ads) and clearly secondary to their creator and video engine, the opposite shape of a static-heavy advertiser.
The statics they do run are evergreen, not a testing firehose. Brand-direct statics stay live 14+ days 65% of the time (median 30 days; the longest has run 198 days). A small set of long-lived workhorses carries the static program, no high-velocity churn.
Awareness skews late. The library is 36% product-aware and 32% solution-aware, with only 13% problem-aware. AG1 speaks to people who already know the category; the cold, symptom-led top-of-funnel that warms a stranger is the thinnest layer.
GLP-1 is heating up right now. 11 brand-new GLP-1 statics (too recent to judge longevity) plus dedicated /ag1-pro-glp1-muscle and /ag1-pro-glp1-gut landing pages already being fed. An angle they're actively entering this moment.
A third of statics (43) don't map to a single angle, they're general brand ads, and those are the most durable. Their evergreen workhorses are brand-level, not sharply angled.
Browse the full static library below, filter by angle / channel / awareness. Every gap is an on-brand editorial play, the lane we build in.
Angle landscape
What they run, by angle
Active statics by angle (count of 138). One message carries most of the volume.
Mixed / other
43
Offer / free welcome kit
25
All-in-one / replace the stack
24
GLP-1 / on a GLP-1
11
Foundational nutrition / nutrient gaps
8
Immune support
8
Gut health / digestion
8
Morning routine / habit
7
Energy / no crash
4
What lasts
Longevity is a channel story
Longevity = how long an ad has stayed continuously live (median days, and the share still live 14+ days). We can't see spend or budgets (not public), so read longevity as commitment, not a performance score: lower-budget ads can also linger, and partner placements cost more to produce, so brands naturally run fewer and keep them longer. Measured per channel, the split is stark.
AG1's static program is evergreen and in-house. Brand-direct statics persist 14+ days 65% of the time (median 30d, longest 198d), while their creator statics churn faster (26%, median 10d). The durable lane here is AG1's own long-lived workhorses, not partner editorial.
Longevity by channel
Each bar = % of that channel's own statics still live 14+ days, with the raw count (a per-channel rate, not a share, so they don't sum to 100). Brand-direct, creator and doctor ads tend to skew newer, so a low rate is often recency more than failure.
Brand-direct (n=119)
65% (74/113)
Creator/Athlete (n=19)
26% (5/19)
The brand-direct partners behind that 65%
Every brand-direct ad runs through a named partner's Meta page (labelled "[Partner] with AG1 by Athletic Greens" in the ad library). These are the actual partners and how long their ads have stayed live, verifiable on any card in the feed below via "see full ad".
Partner
Ads
Median live
Longest
14+ days
AG1 by Athletic Greens
119
30d
198d
74 / 119
Other channels are also named partners, not brand-direct:
Channel
Partner
Ads
Median live
Creator/Athlete
Dominic Fusco
7
12d
Creator/Athlete
Stephanie Wolfe
4
2d
Creator/Athlete
Em Miller
2
2d
Creator/Athlete
Stacy Sullivan FL
2
52d
Creator/Athlete
Kelly Jensen
1
7d
Creator/Athlete
The Real Food Dietitians
1
10d
Creator/Athlete
Cait Regan 1
1
10d
Creator/Athlete
Aundrus Poole
1
2d
Longest-running individual statics (deduped by angle & channel):
198 days live
Morning routine / habit
AG1 by Athletic Greens · brand-direct
/learn/ag1
198 days live
Immune support
AG1 by Athletic Greens · brand-direct
/immune-support
114 days live
Foundational nutrition / nutrient gaps
AG1 by Athletic Greens · brand-direct
/best-green-powder-offers
108 days live
Mixed / other
AG1 by Athletic Greens · brand-direct
/products/sleep-supplement
55 days live
Offer / free welcome kit
Stacy Sullivan FL · creator
/mothers-day
48 days live
All-in-one / replace the stack
AG1 by Athletic Greens · brand-direct
www.target.com/p/x/-/A-95090146
Of the 79 statics still live 14+ days, 74 are brand-direct, AG1 runs its durable statics in-house, not through publisher partners (those partnerships run as video). The evergreen static format clearly works for them; the opening is more of it, and sharper angles behind it.
Where the clicks go
The funnel behind the ads
AG1 routes statics to dedicated angle pages (women's-health, immune-support, gut-health) and a cluster of newer /ag1-pro pages, including two GLP-1 sub-angles (muscle, gut). Top destinations:
18 → /best-green-powder-offers
11 → /womens-health
9 → try./ag1-pro-performance-optimizer
8 → /immune-support
7 → /learn/ag1
7 → try./ag1-pro-glp1-muscle
7 → try./ag1-pro-glp1-gut
7 → /hero-gut-health-v1-lp
Creatives per lander = revealed preference
Nobody keeps feeding a landing page that isn't converting. Where they're actively feeding creative right now is where the money is working. (The homepage takes the most volume, that's broad brand/retargeting traffic; the angle pages below it are the intent-specific bets.)
/best-green-powder-offers
18
/womens-health
11
try./ag1-pro-performance-optimizer
9
/immune-support
8
/learn/ag1
7
try./ag1-pro-glp1-muscle
7
try./ag1-pro-glp1-gut
7
/hero-gut-health-v1-lp
7
OpportunityGLP-1: 11 brand-new statics plus dedicated /ag1-pro-glp1-muscle and /ag1-pro-glp1-gut landing pages, all launched recently. AG1 is entering GLP-1 right now, a durable editorial home for it is the timeliest opening in the account.
Angle × awareness
Coverage map
AG1 skews late-funnel: product-aware (36%) and solution-aware (32%) dominate, with only 13% problem-aware. The grid shows the cold, problem-first entry is nearly empty, that's the whitespace.
Each static mapped to awareness stage (inferred from how the copy opens). Deep green = saturated, pale = whitespace.
Problem-aware
Solution-aware
Product-aware
Most-aware
Mixed / other
43
Offer / free welcome kit
25
All-in-one / replace the stack
19
5
GLP-1 / on a GLP-1
10
1
Foundational nutrition / nutrient gaps
3
2
1
2
Immune support
8
Gut health / digestion
8
Morning routine / habit
5
2
Energy / no crash
4
whitespacesaturatedawareness inferred from copy, directional
Channel mix (statics)
Brand-direct
119
Creator/Athlete
19
Patterns
What the cross-tabs reveal
A few that surfaced this run. The engine re-mines every angle, awareness stage, channel and lander on each refresh, so new patterns surface as the library shifts.
Pattern
What we see
Video is the main event; static is secondary
62% of AG1's active ads are video / UGC. The static library is small (138) and brand-direct dominated, a support channel to a creator-and-video-led program, not the core engine.
Their statics are evergreen, not tested
Brand-direct statics persist 65% at 14+ days (median 30d, longest 198 days). This is the inverse of a high-velocity firehose: a few long-lived workhorses carry it, and they're run in-house, not through partners.
Awareness skews late
68% of statics are product- or solution-aware; only 13% are problem-aware. AG1 speaks to people who already know the category. The cold, symptom-led entry that warms a stranger is almost absent.
Opportunity map
Where fresh creative could move fastest
Not a critique of what's running. It's working. These are the under-built cells, each a testable hypothesis.
1
Build the problem-aware top-of-funnel
Only 13% of statics are problem-aware, the account assumes you already know AG1. Hypothesis: a cold, symptom-led editorial layer (the entry that warms a stranger before the pitch) is the single biggest additive lever for a brand this product-aware.
the missing entry
2
Feed the GLP-1 push they just started
11 brand-new GLP-1 statics plus dedicated /ag1-pro-glp1-muscle and /ag1-pro-glp1-gut pages, all launched recently. Hypothesis: it's unproven and under-fed; durable editorial pointed at those pages compounds an angle AG1 is clearly committing to right now.
heating up
3
Put static editorial behind the angle pages
Women's-health, immune-support and gut-health pages exist, but most statics are general brand. Hypothesis: angle-specific static editorial gives each page a congruent ad, instead of routing broad brand creative to a specific page.
ad-to-page congruence
4
Static editorial is under-built vs video
AG1's own brand-direct statics already last (median 30d), so the format works for them, yet the program leans heavily video. Hypothesis: a durable static editorial layer is a low-risk capacity add on a format they've already proven for themselves.
proven, under-supplied
The library
Browse all 138 active statics
Filter the full set. Sorted by days live (longest-lived first).
The intelligence layer
From snapshot to live signal
This page is a single snapshot. Our always-on creative-intelligence layer turns each read into a live signal, so you act on shifts the day they happen, not a month later.
Heating upWhich angles a brand is actively scaling creative into, flagged as it accelerates (right now: GLP-1).
Proven winnersReal survival curves, not a one-day proxy. We watch what actually lasts.
New anglesThe moment a new angle or landing page appears and starts getting fed.
What diedCreative and angles a brand just killed, so you skip what is not working.
138 statics. A small, evergreen footprint and a wide-open cold layer.
AG1 wins on video and a handful of long-lived brand-direct statics. What's thin is the cold, problem-aware editorial that warms strangers, and the GLP-1 push they just started. Both are on-brand editorial plays, built ad-to-page congruent. Pick a cell and we'll ship a test set this week.
Creative Intelligence
