Cornbread Hemp runs 17 active Mushroom Focus ads on Meta, clustered around dose-comparison and caffeine-free positioning. This map inventories the current mix and identifies three adjacent presell-testable segments where category whitespace + verbatim community language overlap: peri-menopausal cognitive support, post-Covid recovery, and caffeine-quit professionals. Pick whichever fits your roadmap and we'll build the presell first.
9 ads running the exact phrase "Find clarity without caffeine. Lion's mane, ginseng, + cordyceps help you stay sharp with no jitters and no crash." The dominant Mushroom Focus angle by volume. Routes to PDP + S&S directly. Sticky line: "No Caffeine, No Crash, No Problem." Implied audience: Solution-aware caffeine-quitter / nootropic-curious knowledge worker.
5 ads. "Don't check out this Memorial Day weekend... BOGO on Mushroom Focus Gummies helps you stay twice as sharp! Caffeine-free clarity, ready when you are." Holiday-pegged push to the dedicated BOGO offer page (not the PDP). Target audience implied: warm/most-aware buyers ready to convert on price.
2 ads. "If you've tried mushroom gummies before and felt... nothing, here's why: most brands only give you 500mg of Lion's Mane. That's not enough. Cornbread Focus delivers 2,000mg per serving - 4x the industry standard." The retargeting angle for prospects who've already tried Onnit / Magic Mind / Ryze and bounced. Strongest copy in the whole mushroom batch. Routes to the evergreen offer page.
1 ad, but the loudest. "2,000mg Lion's Mane. Theirs: 500mg. The difference? You'll feel it. Cornbread Focus - USDA Organic, caffeine-free, 4x stronger." The dose-transparency mechanism door. No nootropic competitor currently runs this angle (Mind Lab Pro is at 500mg, Magic Mind hides the dose in a proprietary blend, Onnit Alpha Brain hides it). Cornbread's real moat in the category - but they're only running ONE ad against it.
The 17-ad inventory consistently addresses Solution-aware buyers comparing mushroom brands and caffeine-quitters looking for a non-stimulant alternative. Reviews + adjacent online communities also show signal in three problem-aware segments not yet served by a dedicated presell — any of which could be tested against the current Solution-aware funnel. These are options, not gaps.
Mushroom Focus is a single-mechanism product (cognitive support), so we're not proposing a 5-skin starter set. We're showing three presell angles, each anchored to community + customer evidence and each addressing a different awareness level. Each has trade-offs (TAM vs. specificity, verified vs. extrapolated, etc.). Your call on which to build first. Door positioning + headline strategy reserved for the build call.
Top 4 nootropic competitors either hide their Lion's Mane dose in a proprietary blend or sit at the industry-standard 500mg. None currently run dedicated presells for peri-menopausal cognitive support or post-Covid recovery — both are open lanes if you want to claim them.
This map is the angle-approval artifact. Pick the lead door above (we'd recommend D1 + M1), and the v1 presell ships in 7-10 days: 1,800-2,400 word editorial listicle, dose-comparison visual, supplement-facts panel as proof, full sticky-phrase integration from your own review corpus and the Reddit threads above. Routes to the existing Mushroom Focus PDP - no infra change.