Every active IM8 image ad in the Meta Ad Library, mapped by angle, awareness and channel, with a browsable feed of the full library. Videos excluded.
Source: Meta Ad Library (public)Captured: June 16, 2026875 active staticsVideos excluded: 552
Snapshot
875
active static ads
14
distinct angles
18d vs 1d
median days live: publisher vs brand
33d
longest-running static
The read
What the library is telling us
This is IM8's entire active static library: 875 live image ads across 14 angles and 4 channels (videos excluded). A large, active program, not a handful of ads.
What stays live longest is the publisher-native channel. Publisher-partnership statics have a median 18 days live and make up 56 of the 66 statics still active 14+ days. Brand-direct runs at high velocity: 475 of its 592 statics launched in the last 48 hours, so most are still too new to judge for longevity. The durable lane is publisher-native editorial.
Longevity tracks channel more than angle.85% of the 66 statics still live 14+ days are publisher-partnership; the angles that look long-lived are really one channel (15/15 of the long-lived Aging ads and 8/8 long-lived Joints ads run through publisher partners). Within brand-direct, the strongest angle so far sits at 24%. The channel is the lever.
One message dominates: 345/875 statics run the all-in-one / replace-16-supplements angle. Deep, but concentrated.
Browse the full library below, filter by angle / channel / awareness. Every gap above is an on-brand editorial-volume play, the lane we build in.
Angle landscape
What they run, by angle
Active statics by angle (count of 875). One message carries most of the volume.
All-in-one / Replace-the-stack
345
Sponsorship/Partnership
207
Athlete/Performance
88
GLP-1 support
58
Joints
35
Sleep
33
Immune
22
Gut/Mood/Sleep
21
Aging (After-30 decline)
20
Menopause/Perimenopause
18
Safety/Testing
13
Longevity/Beckham Stack
5
Skin/Collagen
5
Focus
5
What lasts
Longevity is a channel story
Longevity = how long an ad has stayed continuously live (median days, and the share still live 14+ days). We can't see spend or budgets (not public), so read longevity as commitment, not a performance score: lower-budget ads can also linger, and publisher partnerships cost more to produce, so brands naturally run fewer and keep them longer. Measured per channel, the split is stark.
Publisher-partnership has the highest longevity: 80% of its statics are still live 14+ days (median 18d). Brand-direct runs at high velocity, 475 statics launched in the last 48h, longevity still maturing.
Longevity by channel
Each bar = % of that channel's own statics still live 14+ days, with the raw count (a per-channel rate, not a share, so they don't sum to 100). Brand-direct, creator and doctor ads skew brand-new (median ~1 day live), so their low rate is mostly recency (most are only days old); publisher ads have simply been running far longer (median 18 days).
Publisher-partnership (n=70)
80% (56/70)
Brand-direct (n=592)
2% (10/551)
Creator/Athlete (n=186)
0% (0/186)
Doctor-authority (n=27)
0% (0/27)
The publisher partners behind that 80%
Every publisher-partnership ad runs through a named publisher's Meta page (labelled "[Publisher] with IM8 Health" in the ad library). These are the actual partners and how long their ads have stayed live, verifiable on any card in the feed below via "see full ad".
Publisher partner
Ads
Median live
Longest
14+ days
Everyday Health
5
21d
22d
5 / 5
The Dodo
13
21d
29d
11 / 13
Sports Illustrated
13
20d
27d
12 / 13
Health NewsExplained
17
20d
30d
14 / 17
New York Post
7
18d
33d
6 / 7
Thrillist
15
14d
14d
8 / 15
Creator & doctor channels are also named partners, not brand-direct:
Channel
Partner
Ads
Median live
Creator/Athlete
Giannis Antetokounmpo
104
1d
Creator/Athlete
olliebearman
82
1d
Doctor-authority
Dr. Ara On-Call
27
1d
Longest-running individual statics (deduped by angle & channel):
33 days live
All-in-one / Replace-the-stack
New York Post · publisher partner
/products/essentials
28 days live
GLP-1 support
IM8 Health Global · brand-direct
/pages/glp1-strength-lp
26 days live
Sponsorship/Partnership
The Dodo · publisher partner
/pages/intermiamicf
26 days live
Longevity/Beckham Stack
The Dodo · publisher partner
/products/beckhamstack
21 days live
Aging (After-30 decline)
Sports Illustrated · publisher partner
/products/essentials-pro
18 days live
Safety/Testing
The Dodo · publisher partner
/pages/research
Counting only what has proven longevity (still live 14+ days): 56 publisher-partnership vs 10 brand-direct. The creative that stays live longest is publisher-native editorial. A durable, on-brand editorial supply is the leverage point, and it's our lane.
Where the clicks go
The funnel behind the ads
509 statics route to dedicated /pages landing pages, 83 straight to the PDP. Top destinations:
168 → homepage
148 → /pages/intermiamicf
82 → www.instagram.com/_u/olliebearman
55 → /pages/glp1
46 → /products/essentials
37 → /pages/joints
34 → /products/essentials-pro
34 → /pages/sleep
Creatives per lander = revealed preference
Nobody keeps feeding a landing page that isn't converting. Where they're actively feeding creative right now is where the money is working. (The homepage takes the most volume, that's broad brand/retargeting traffic; the angle pages below it are the intent-specific bets.)
homepage
168
/pages/intermiamicf
148
/pages/glp1
55
/products/essentials
46
/pages/joints
37
/products/essentials-pro
34
/pages/sleep
34
/pages/Im8-landing-page-per-day
27
OpportunityGLP-1: 58 active statics. One of IM8's highest-investment angles, today running almost entirely brand-direct. A durable, publisher-native editorial home for it is a clear opening.
Angle × awareness
Coverage map
A directional read on where each ad meets the reader. Product-aware leads (51%), with a real problem-aware layer (31%), a solution-aware band (9%) and a most-aware/offer tail (9%). The grid shows which angles skew problem-first vs product-first.
Each static mapped to awareness stage (inferred from how the copy opens). Deep green = saturated, pale = whitespace.
Problem-aware
Solution-aware
Product-aware
Most-aware
All-in-one / Replace-the-stack
56
27
183
79
Sponsorship/Partnership
3
26
176
2
Athlete/Performance
11
11
66
GLP-1 support
44
10
4
Joints
35
Sleep
33
Immune
22
Gut/Mood/Sleep
21
Aging (After-30 decline)
20
Menopause/Perimenopause
18
Safety/Testing
13
Longevity/Beckham Stack
4
1
Skin/Collagen
5
Focus
3
2
whitespacesaturatedawareness inferred from copy, directional
Channel mix (statics)
Brand-direct
592
Creator/Athlete
186
Publisher-partnership
70
Doctor-authority
27
Patterns
What the cross-tabs reveal
A few that surfaced this run. The engine re-mines every angle, awareness stage, channel and lander on each refresh, so new patterns surface as the library shifts.
Pattern
What we see
Channel vs lifespan
The sharpest split in the data: 80% of publisher-partnership statics are still live 14+ days vs 2% brand-direct. Distribution channel predicts longevity more than format or angle.
Angle tracks channel
The angles that look long-lived are the publisher channel showing through: all 15/15 long-lived Aging ads and 8/8 long-lived Joints ads run through publisher partners. Within brand-direct the strongest angle so far sits at 24%. The channel is the lever, more than the angle.
Velocity and longevity are different jobs
Two engines: the 592-ad brand-direct program runs fast and fresh (2% are 14+ days old so far), while the 70-ad publisher channel holds 80% over weeks. Reach and longevity are different jobs, and the durable lane is the editorial one.
Opportunity map
Where fresh creative could move fastest
Not a critique of what's running. It's working. These are the under-built cells, each a testable hypothesis.
1
Extend the durable lane to more angles
Athlete (88), Sleep (33), Immune (22), GLP-1 (58) are high-investment angles that today run mostly brand-direct, not yet through the durable publisher-native editorial channel. Hypothesis: each could carry a durable editorial lane of its own. That is the fastest opening.
high-investment, room to extend
2
Scale the one channel that lasts
80% of publisher-partnership statics stay live 14+ days vs 2% brand-direct, yet only 70 statics use it. Hypothesis: the durable lane is publisher-native editorial, so more of it compounds.
longevity is here
3
Broaden what's proven to last
Most of what stays live longest rides one channel: 85% of the 66 statics still live 14+ days are publisher-partnership. Hypothesis: extending that durable editorial lane across more angles compounds what already works.
room to broaden
4
Add a layer that compounds
Brand-direct is a high-velocity testing engine (475 fresh statics in the last 48h alone). Hypothesis: a durable editorial layer holds reach with fewer net-new assets, complementing that velocity.
velocity plus durability
5
Diversify beyond all-in-one
345 of 875 statics carry the all-in-one message, by far the most concentrated angle. Hypothesis: the angle pages they already feed (GLP-1, joints, sleep, immune, menopause) can each carry a durable editorial lane of its own.
angle concentration
The library
Browse all 875 active statics
Filter the full set. Sorted by days live (longest-lived first).
The intelligence layer
From snapshot to live signal
This page is a single snapshot. Our always-on creative-intelligence layer turns each read into a live signal, so you act on shifts the day they happen, not a month later.
Heating upWhich angles a brand is actively scaling creative into, flagged as it accelerates.
Proven winnersReal survival curves, not a one-day proxy. We watch what actually lasts.
New anglesThe moment a new angle or landing page appears and starts getting fed.
What diedCreative and angles a brand just killed, so you skip what is not working.
875 active statics. One kind of leverage.
IM8 runs a large brand-direct program, and what's proven to last longest is publisher-native editorial, with room to warm cold traffic through a problem-aware layer. Both are on-brand editorial-volume plays, built ad-to-page congruent. Pick a cell and we'll ship a durable test set this week.
Creative Intelligence
