Every active IM8 image ad in the Meta Ad Library, mapped by angle, awareness and channel, with a browsable feed of the full library. Videos excluded.
Source: Meta Ad Library (public)Captured: June 16, 2026875 active staticsVideos excluded: 552
Snapshot
875
active static ads
14
distinct angles
18d vs 1d
median days live: publisher vs brand
33d
longest-running static
The read
What the library is telling us
This is IM8's entire active static library: 875 live image ads across 14 angles and 4 channels (videos excluded). A firehose, not a handful of ads.
What persists is the publisher-native channel. Publisher-partnership statics have a median 18 days live and make up 56 of the 66 statics still active 14+ days. Brand-direct is a firehose: 475 of its 592 statics launched in the last 48 hours, so most are too new to judge. The proven-durable lane is publisher-native editorial.
Durability is a channel effect, not an angle one.85% of the 66 statics still live 14+ days are publisher-partnership; the angles that look durable are durable only there (15/15 durable Aging ads and 8/8 durable Joints ads run through publisher partners). Inside the brand-direct firehose, the best angle persists at just 24%. Channel predicts durability, angle does not.
One message dominates: 345/875 statics run the all-in-one / replace-16-supplements angle. Deep, but concentrated.
Browse the full library below, filter by angle / channel / awareness. Every gap above is an on-brand editorial-volume play, the lane we build in.
Angle landscape
What they run, by angle
Active statics by angle (count of 875). One message carries most of the volume.
All-in-one / Replace-the-stack
345
Sponsorship/Partnership
207
Athlete/Performance
88
GLP-1 support
58
Joints
35
Sleep
33
Immune
22
Gut/Mood/Sleep
21
Aging (After-30 decline)
20
Menopause/Perimenopause
18
Safety/Testing
13
Longevity/Beckham Stack
5
Skin/Collagen
5
Focus
5
What lasts
Longevity is a channel story
We can't see spend (not public); how long a still-active ad has run is the best free proxy for what's working. Measured as the share of each channel's statics that have stayed live 14+ days, the split is stark.
Publisher-partnership is the proven-durable channel: 80% of its statics are still live 14+ days (median 18d). Brand-direct is a constant firehose, 475 statics launched in the last 48h, longevity still unknown.
Durability by channel
Each bar = % of that channel's own statics still live 14+ days (a per-channel rate, not a share of the total, so they don't sum to 100).
Publisher-partnership (n=70)
80%
Brand-direct (n=592)
2%
Creator/Athlete (n=186)
0%
Doctor-authority (n=27)
0%
Longest-running individual statics (deduped by angle & channel):
33 days live
All-in-one / Replace-the-stack
Publisher-partnership
/products/essentials
28 days live
GLP-1 support
Brand-direct
/pages/glp1-strength-lp
26 days live
Sponsorship/Partnership
Publisher-partnership
/pages/intermiamicf
26 days live
Longevity/Beckham Stack
Publisher-partnership
/products/beckhamstack
21 days live
Aging (After-30 decline)
Publisher-partnership
/products/essentials-pro
18 days live
Safety/Testing
Publisher-partnership
/pages/research
Counting only what's proven to persist (still active 14+ days): 56 publisher-partnership vs 10 brand-direct, even though brand-direct ships far more volume. Whatever the giant brand-direct firehose is testing, the creative that lasts is publisher-native editorial. A durable, on-brand editorial supply is the leverage point, and it's our lane.
Where the clicks go
The funnel behind the ads
509 statics route to dedicated /pages landing pages, 83 straight to the PDP. Top destinations:
168 → homepage
148 → /pages/intermiamicf
82 → www.instagram.com/_u/olliebearman
55 → /pages/glp1
46 → /products/essentials
37 → /pages/joints
34 → /products/essentials-pro
34 → /pages/sleep
Creatives per lander = revealed preference
Nobody keeps feeding a landing page that isn't converting. Where they're pouring creative right now is where the money is working. (The homepage takes the most volume, that's broad brand/retargeting traffic; the angle pages below it are the intent-specific bets.)
homepage
168
/pages/intermiamicf
148
/pages/glp1
55
/products/essentials
46
/pages/joints
37
/products/essentials-pro
34
/pages/sleep
34
/pages/Im8-landing-page-per-day
27
The wedgeGLP-1: 58 active statics, only 10% persist. They are pouring creative into GLP-1 and it is not sticking, the clearest tell of an angle a brand wants to crack and has not. High creative volume plus low persistence = the opening for durable editorial.
Angle × awareness
Coverage map
A directional read on where each ad meets the reader. Product-aware leads (51%), with a real problem-aware layer (31%), a solution-aware band (9%) and a most-aware/offer tail (9%). The grid shows which angles skew problem-first vs product-first.
Each static mapped to awareness stage (inferred from how the copy opens). Deep green = saturated, pale = whitespace.
Problem-aware
Solution-aware
Product-aware
Most-aware
All-in-one / Replace-the-stack
56
27
183
79
Sponsorship/Partnership
3
26
176
2
Athlete/Performance
11
11
66
GLP-1 support
44
10
4
Joints
35
Sleep
33
Immune
22
Gut/Mood/Sleep
21
Aging (After-30 decline)
20
Menopause/Perimenopause
18
Safety/Testing
13
Longevity/Beckham Stack
4
1
Skin/Collagen
5
Focus
3
2
whitespacesaturatedawareness inferred from copy, directional
Channel mix (statics)
Brand-direct
592
Creator/Athlete
186
Publisher-partnership
70
Doctor-authority
27
Patterns
What the cross-tabs reveal
A few that surfaced this run. The engine re-mines every angle, awareness stage, channel and lander on each refresh, so new patterns surface as the library shifts.
Pattern
What we see
Channel vs lifespan
The sharpest split in the data: publisher-partnership statics persist at 80% (14+ days) vs 2% brand-direct. Distribution channel predicts durability more than format or angle.
Angle is downstream of channel
The angles that look durable are the publisher channel showing through: all 15/15 durable Aging ads and 8/8 durable Joints ads run through publisher partners. Inside the brand-direct firehose the best angle persists at just 24%. Channel predicts durability, angle does not.
Volume is not conviction
More creative doesn't mean it works: the 592-ad brand-direct firehose persists at 2% (all-in-one alone is 345 ads at 7%), while the 70-ad publisher channel holds 80%. Volume is not conviction, persistence x channel is.
Opportunity map
Where fresh creative could move fastest
Not a critique of what's running. It's working. These are the under-built cells, each a testable hypothesis.
1
Give the firehose angles a durable home
Athlete (88), Sleep (33), Immune (22), GLP-1 (58) run hard but only brand-direct, none through the durable publisher channel, so almost nothing persists (0 to 10% live 14+ days). Hypothesis: these high-volume angles have never had a durable editorial home. That is the fastest opening.
high-volume, never durable
2
Scale the one channel that lasts
80% of publisher-partnership statics stay live 14+ days vs 2% brand-direct, yet only 70 statics use it. Hypothesis: durable performance lives in publisher-native editorial, so more of it compounds.
durability is here
3
De-risk the concentration
Almost everything that lasts rides one channel: 85% of the 66 statics still live 14+ days are publisher-partnership. Inside the brand-direct firehose, even the best angle holds just 24%. Hypothesis: a brand running 875 statics shouldn't rest its durability on one channel. Widen what is proven to last.
concentration risk
4
Pair the firehose with creative that lasts
Brand-direct ships hundreds (475 in the last 48h alone) at 2% persistence. Hypothesis: durable editorial holds reach with far fewer net-new assets, so the treadmill slows.
volume vs persistence
5
Diversify beyond all-in-one
345 of 875 statics ride the all-in-one message at just 7% persistence. Hypothesis: the angle pages they already feed (GLP-1, joints, sleep, immune, menopause) can each carry a durable editorial lane.
angle concentration
The library
Browse all 875 active statics
Filter the full set. Sorted by days live (durable first).
The intelligence layer
From snapshot to live signal
This page is a single snapshot. Our always-on creative-intelligence layer turns each read into a live signal, so you act on shifts the day they happen, not a month later.
Heating upWhich angles a brand is pouring fresh creative into, flagged as it accelerates.
Proven winnersReal survival curves, not a one-day proxy. We watch what actually lasts.
New anglesThe moment a new angle or landing page appears and starts getting fed.
What diedCreative and angles a brand just killed, so you skip what is not working.
875 active statics. One kind of leverage.
IM8 ships a firehose of brand-direct statics, but what's proven to last is publisher-native editorial, and there's a thin problem-aware layer to warm cold traffic. Both are on-brand editorial-volume plays, built ad-to-page congruent. Pick a cell and we'll ship a durable test set this week.
Creative Intelligence
