By the OMAD'S team · 8 min read · August 2026
Your hair was blonde when you were a child. There are photographs of it. Your family remembers it. But it does not grow that colour anymore.
The change happened so slowly that there was never one particular day when the blonde disappeared. There are five reasons it happened, and most importantly, how to get that blonde back naturally.
Hair colour is largely determined by eumelanin, the pigment responsible for brown and black tones. When you were a child, your follicles were putting less of it into each strand. That is why your hair grew blonde.
As you got older, your melanocytes, the cells responsible for producing pigment, became more active. Same head. Same follicles. More pigment.
The hormonal changes that happen during puberty can also affect hair pigmentation.
That is why so many women tell a similar story. Very blonde as young children, dark blonde by their early teens and noticeably darker by the time they finished school. The blonde did not vanish overnight. It simply became a little darker each time new hair grew.
A fine strand and a thick strand can contain a similar shade of pigment and still look different. Fine hair reflects more light, which can make it appear brighter. A thicker strand can hold more pigment and often reads as deeper and darker.
Hair commonly becomes thicker or coarser as you grow. So some of the change you see is the same pigment sitting inside a thicker adult strand, no longer catching the light as your childhood hair did.
When you were a child, you probably spent far more time outside. All that sunlight was gradually breaking down pigment in your hair. It was lightening your hair constantly, for free, without you ever deciding to do it.
Then adult life arrived. Work moved indoors. Hair went up. Hats came out. Your follicles were producing more pigment at exactly the same time that the thing lightening that pigment disappeared.
Shampoo, conditioner, a mask and perhaps a purple shampoo if your hair is fair. Every one of those is a maintenance product. They clean your hair, soften it and adjust the tone already there. None of them makes darker hair lighter.
Maintaining a colour and lightening a colour are two different jobs. Your routine has only ever been doing the first one.
By the time you were an adult, every new strand was growing darker, and nothing in your routine was lightening it again.
The blonde you remember was not only the colour your follicles produced. It was that naturally fair colour after years of sunlight. Your hair grew, the sun lifted some of its pigment, and the same thing happened again the next day.
So bringing that blonde back does not mean forcing your hair into a colour it has never been. It means gradually replacing the lightening your hair used to get naturally, without having to wait for summer.
From OMAD'S on TikTok: a 91-year-old grandmother, still looking after her granddaughter's blonde with her old recipe. (In French.)
In 1954, a Belgian woman called Pioupiou mixed a formula in her kitchen to help keep her hair the lighter colour it had been. Today, her granddaughter Zoé makes OMAD'S in the family laboratory in Belgium.
The formula contains seven ingredients: water, low-strength hydrogen peroxide, citric acid, Roman chamomile, cornflower and two preservatives. That is the complete list.
OMAD'S gradually lifts pigment from the hair. Heat helps activate the formula, which means you can use a hairdryer instead of waiting for weeks of strong sunlight. Your hairdryer replaces the heat of those childhood summers.
Satisfaction guaranteed. Free delivery on orders over €70.
The grandmother's recipe everyone is talking about..
From OMAD'S on TikTok: the five-minute application routine. (In French.)
The routine takes around five minutes, three times a week.
Once you are happy with the result, use it around once a week to maintain the lighter colour as new hair grows. If the result looks warmer than you prefer, OMAD'S purple shampoo can soften the yellow or golden tones.
From OMAD'S on TikTok: the same hair, filmed from zero applications onward. (In French.)
Your hair will usually become warmer before it becomes noticeably lighter. If you are starting with dark blonde or light brown hair, that generally means golden or honey tones. The kind of colour your hair used to reach towards the end of August.
The first application may be subtle. You might look in the mirror and wonder whether you can see a difference or whether you imagined it. That is normal.
OMAD'S works gradually, which gives you control over the final shade. There is no sudden transformation into a colour that does not feel like yours. It still looks like your hair. Just lighter.
OMAD'S is not a temporary colour sitting on top of your hair and waiting to disappear after a few washes. Once a section has been lightened, shampoo will not make it dark again. The result does not fade away simply because summer ends.
New hair will still grow in at your current natural colour. Because OMAD'S lightens gradually and can be applied only where you want it, the new growth comes through softly instead of leaving the hard stripe you can get from an all-over colour.
Once you have reached the blonde you want, you only need to maintain the new growth or lighten individual pieces when they need it. You are not starting again from nothing every spring.
"Colleagues asked me if I had been to the hairdresser, and seemed doubtful when I said no. So it shows!"
Mel · Verified review, translated from French
Satisfaction guaranteed. Free delivery on orders over €70.
| OMAD'S | Salon / box dye | |
|---|---|---|
| You control the shade | ✓ | ✕ |
| Applied only where you want | ✓ | ✓ |
| No ammonia or bleach | ✓ | ✕ |
| 95% natural, 100/100 Yuka | ✓ | ✕ |
| Five minutes at home | ✓ | ✕ |
| Soft regrowth, no stripe | ✓ | ✕ |
| Does not wash out | ✓ | ✕ |
| Feels like your own colour | ✓ | ✕ |
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Satisfaction guaranteed. Free delivery on orders over €70.
4.5 out of 5 · 1,702 reviews
It wasn't just my hair that grew back, I did too
Four different stylists tried to "get me blonde". One burned it. Another left it patchy. Then one day I decided: no more salons. And that is when Omadays found me. I was not expecting a miracle but one happened. My hair brightened day by day, but not artificially, not with harsh dye, not by stripping. It became soft, alive, beautiful. And the colour, it was a colour I recognized from the inside. It was me.
Vivien C. · Verified review · September 2025
This product is just incredible
This product is just incredible! After a month of use my hair is very very blonde again and not damaged at all! I highly recommend it.
Léonie G. · Verified review · October 2022 · Translated from French
Amazing and honestly stunning
Amazing and honestly stunning! My colleagues asked me if I had my hair coloured! Magnificent product, I recommend it. Does not damage the hair, very natural effect!
Stéphanie B. · Verified review · December 2022 · Translated from French
Within a week I already saw the difference
Within a week I already saw the difference! My colleagues kept telling me I had become a real blondie and that I had a very beautiful blonde. Very satisfied :)
Polina B. · Verified review · July 2025 · Translated from French
Brilliant
It was a birthday gift three months ago and I have gained 3 shades.
Eleonore · Verified review · April 2025 · Translated from French
Most women assume they have two choices. Leave their hair as it is, or colour it at a salon or with a box dye. But both of those can feel like turning your hair into a different colour rather than bringing back the one you already recognise as yours.
OMAD'S gives you a more gradual way to return to it. You choose where to apply it. You control how light it becomes. You stop when your hair looks like your hair again.
Your hair getting darker over time? Tired of the hairdresser?
Find your childhood blonde in 5 min, with total gentleness.
Choose your lightening routine:
1 Lightening spray= 1 month of lightening
39,00€
2 Lightening sprays= 2 months of lightening
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3 Lightening sprays= 3 months of lightening
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