Mars Men: Static Ad Intelligence

The read

What the library is telling us

This is Mars Men's entire active static library: 1,216 live image ads across 13 angles and 4 channels (717 videos excluded). One of the largest static programs we've mapped, a real volume operation, not a handful of ads.
Two channels carry the durability. Publisher-partnership statics stay live 14+ days 70% of the time (median 26d) and Doctor-authority 80% (median 21d), versus 22% brand-direct (median 5d) and 23% creator. Brand-direct is a velocity firehose: 332 of its 774 statics launched in the last 48 hours, so most are simply too new to judge.
The rarer signal: a few angles last regardless of channel. Holding the channel constant (brand-direct only), GLP-1 still persists 91% and ingredient-transparency 100%. Those are genuinely durable messages, not just a channel showing through, the strongest signal in the set, and unusual to see.
But the volume is pointed at the churn, not the winners. The three biggest angles, Offer/scarcity (307), Cortisol/belly-fat (268) and Testosterone-decline/aging (232) = 66% of all statics, each persist under 20%. The proven-durable angles, GLP-1 (88%) and ingredient-transparency (91%), are the smallest in the library (~32 ads each). They're spending volume on testing, not on what lasts.
The account is heavily problem-aware (54%) and offer-led (29% most-aware); the solution-aware bridge (9%) and product-aware proof (8%) layers, the part that walks a cold reader from symptom to pitch, are thin.
Browse the full library below, filter by angle / channel / awareness. Every gap is an on-brand editorial-volume play, the lane we build in.

Angle landscape

What they run, by angle

Active statics by angle (count of 1216). One message carries most of the volume.

Offer / scarcity

307

Cortisol / belly fat

268

Testosterone decline / aging

232

All-in-one / root cause

147

Muscle / strength / moobs

TRT alternative / quitting TRT

Ingredient transparency / dosing

Mixed / other

GLP-1 / weight loss

Energy / afternoon slump

Libido / drive

Identity / reclaim your edge

Focus / brain fog

What lasts

Longevity is a channel story

Longevity = how long an ad has stayed continuously live (median days, and the share still live 14+ days). We can't see spend or budgets (not public), so read longevity as commitment, not a performance score: lower-budget ads can also linger, and partner placements cost more to produce, so brands naturally run fewer and keep them longer. Measured per channel, the split is stark.

Longevity by channel

Each bar = % of that channel's own statics still live 14+ days, with the raw count (a per-channel rate, not a share, so they don't sum to 100). Brand-direct, creator and doctor ads tend to skew newer, so a low rate is often recency more than failure.

Doctor-authority (n=43)

80% (20/25)

Publisher-partnership (n=111)

70% (71/102)

Creator/Athlete (n=288)

23% (46/198)

Brand-direct (n=774)

22% (162/743)

The publisher-partnership partners behind that 70%

Every publisher-partnership ad runs through a named partner's Meta page (labelled "[Partner] with Mars Men" in the ad library). These are the actual partners and how long their ads have stayed live, verifiable on any card in the feed below via "see full ad".

Partner	Ads	Median live	Longest	14+ days
Sports Illustrated	2	52d	56d	2 / 2
New York Post	6	48d	49d	6 / 6
Family Handyman	46	47d	49d	36 / 46
The Performance Hub	29	17d	34d	19 / 29
Health Magazine	10	10d	10d	0 / 10
The Manual	18	6d	40d	8 / 18

Other channels are also named partners, not brand-direct:

Channel	Partner	Ads	Median live
Creator/Athlete	Jason Loebig	67	2d
Creator/Athlete	Benjamin Smith	48	7d
Doctor-authority	Dr. Andrew Miller	20	35d
Doctor-authority	Dr. Chris' Health Insights	17	0d
Creator/Athlete	Bickelco	12	35d
Creator/Athlete	Testosterone Consultant	11	0d
Creator/Athlete	lattmansor	11	3d
Creator/Athlete	Chuck Liddell	10	0d
Creator/Athlete	The Dodo	10	6d
Creator/Athlete	Thrillist	10	6d
Creator/Athlete	mattjohnson__	9	15d
Creator/Athlete	Motion	8	3d
Creator/Athlete	Primal Storm Supps	8	17d
Creator/Athlete	Men’s Today	8	0d
Doctor-authority	Dr. Andrew Robertson, PhD	5	2d
Creator/Athlete	Garzarella Lia Stephanie	5	0d
Creator/Athlete	Reader's Digest	4	34d
Creator/Athlete	The-Performance-Hub	3	24d
Creator/Athlete	Primal Supplements	3	0d
Creator/Athlete	Balls n Brains	3	55d
Creator/Athlete	mikewolfeactor	2	49d
Creator/Athlete	Dolch Julianna Detweiler	2	0d
Creator/Athlete	Astralith	2	0d
Creator/Athlete	Mark Thrian	2	0d
Creator/Athlete	Andrew Hill	1	49d
Creator/Athlete	Sarah Max Bryce	1	0d
Creator/Athlete	Katie Antrim David	1	0d
Creator/Athlete	Vitalix	1	0d
Creator/Athlete	Alexandra Stephanie Max	1	0d
Creator/Athlete	Diana Svitlana Szczerba	1	0d
Creator/Athlete	Vital Supplements	1	0d
Creator/Athlete	Patrick Mason Maher	1	0d
Creator/Athlete	Brandon Jordan Jason	1	0d
Creator/Athlete	Shila Puro	1	0d
Creator/Athlete	Marie Kiran Brannock	1	0d
Creator/Athlete	Stumpf Roni Ryan	1	0d
Creator/Athlete	Parramore Neena Tobin	1	0d
Creator/Athlete	Michael Gabriella Tiberi	1	0d
Creator/Athlete	Stumpf Emory Jason	1	0d
Creator/Athlete	Rafalli Salina Anna	1	0d
Creator/Athlete	Brandy Olivia McElwee	1	0d
Doctor-authority	Dr. Andrew Collins	1	0d
Creator/Athlete	LeNoir Lynn Emily	1	0d
Creator/Athlete	Lynn Castro Taylor	1	0d
Creator/Athlete	Holiday Lighting Pros Inc.	1	0d
Creator/Athlete	Matthew Juliana Darrell	1	0d
Creator/Athlete	Sarah Jr Elliott	1	0d
Creator/Athlete	Law Widdekind Juan	1	0d
Creator/Athlete	Jaclynn Love Williams	1	0d
Creator/Athlete	Lola Oyafemi	1	0d
Creator/Athlete	Paige Julie Regan	1	0d
Creator/Athlete	McElwee Martin Alec	1	0d
Creator/Athlete	Diaz Rivera Raegan	1	0d
Creator/Athlete	Glow Max	1	0d
Creator/Athlete	Bryan Kev Shurts	1	0d
Creator/Athlete	Samantha Matthew Gracie	1	0d
Creator/Athlete	Love Dhir Certesio	1	0d
Creator/Athlete	Madison Sabatina Spencer	1	0d
Creator/Athlete	Natural Boost	1	0d
Creator/Athlete	Klymae	1	0d
Creator/Athlete	Delaware Bryan Arhontakis	1	0d
Creator/Athlete	Brittany S DeLucia	1	0d
Creator/Athlete	Tant Melayna Sam	1	0d
Creator/Athlete	Carter Brittany Princess	1	0d
Creator/Athlete	Trey Sean Kristi	1	0d
Creator/Athlete	Ceja Jones Nicole	1	0d
Creator/Athlete	Mars the Salon Los Angeles	1	2d
Creator/Athlete	Tommy Teri Larkin	1	0d
Creator/Athlete	Preston Attix Tswagg	1	0d
Creator/Athlete	Sandra Mathews	1	1d

Longest-running individual statics (deduped by angle & channel):

56 days live

Testosterone decline / aging

Mars Men · brand-direct

/pages/quiz-v6

56 days live

Cortisol / belly fat

Mars Men · brand-direct

/pages/t-upgrade-with-weight-loss

56 days live

Offer / scarcity

Sports Illustrated · publisher partnership

/pages/10-reason-sports

55 days live

Testosterone decline / aging

Balls n Brains · creator

lp.ballsnbrains.com/69d05ed31e545eb0d9779007

55 days live

All-in-one / root cause

Balls n Brains · creator

lp.ballsnbrains.com/69d05ed31e545eb0d9779007

49 days live

GLP-1 / weight loss

Mars Men · brand-direct

/pages/quiz-v6

Of the 299 statics still live 14+ days, the brand-direct firehose contributes the most by raw count (162), because it has the most ads, but the highest hit-rate lanes are publisher-native editorial (70%) and doctor-authority (80%). The creative that reliably stays live longest is editorial, ad-to-page, and that's our lane.

Where the clicks go

The funnel behind the ads

Mars Men leans on quizzes (quiz-v6, cortisol-quiz) and '10-reasons' advertorial listicles, with 419 statics routing straight to the PDP. Top destinations:

419 → /products/30-day-supply-starter-kit
159 → /pages/quiz-v6
123 → /pages/cortisol-quiz
102 → /pages/10-reasons-cortisol
56 → /pages/10-reasons
28 → /pages/trt-nervous
23 → /pages/t-upgrade-cortisol
19 → www.healthinsidermagazine.com/top-male-performance-supplements-2

Creatives per lander = revealed preference

Nobody keeps feeding a landing page that isn't converting. Where they're actively feeding creative right now is where the money is working. (The homepage takes the most volume, that's broad brand/retargeting traffic; the angle pages below it are the intent-specific bets.)

/products/30-day-supply-starter-kit

419

/pages/quiz-v6

159

/pages/cortisol-quiz

123

/pages/10-reasons-cortisol

102

/pages/10-reasons

/pages/trt-nervous

/pages/t-upgrade-cortisol

www.healthinsidermagazine.com/top-male-performance-supplements-2

OpportunityGLP-1: 32 active statics, 88% still live 14+ days, the single highest-lasting angle in the library, yet running almost entirely brand-direct. A durable, publisher-native and advertorial home for it is the clearest opening, and the first batch is already in build.

Angle × awareness

Coverage map

Each static mapped to awareness stage (inferred from how the copy opens). Deep green = saturated, pale = whitespace.

	Problem-aware	Solution-aware	Product-aware	Most-aware
Offer / scarcity				307
Cortisol / belly fat	228	21	5	14
Testosterone decline / aging	216	9		7
All-in-one / root cause	109	31		7
Muscle / strength / moobs	48	5
TRT alternative / quitting TRT	8	20	9	14
Ingredient transparency / dosing		9	37	2
Mixed / other			40
GLP-1 / weight loss	20	8	2	2
Energy / afternoon slump	19
Libido / drive	4	4	5
Identity / reclaim your edge	5
Focus / brain fog	1

whitespacesaturatedawareness inferred from copy, directional

Channel mix (statics)

Brand-direct

774

Creator/Athlete

288

Publisher-partnership

111

Doctor-authority

Patterns

What the cross-tabs reveal

A few that surfaced this run. The engine re-mines every angle, awareness stage, channel and lander on each refresh, so new patterns surface as the library shifts.

Pattern	What we see
Channel predicts lifespan	Publisher-partnership statics stay live 14+ days 70% of the time and doctor-authority 80%, vs 22% brand-direct and 23% creator. The premium, lower-volume channels last; brand-direct is a velocity firehose (332 launched in 48h), not a durability one.
Here, the angle matters too (the rare part)	Held to brand-direct only, with channel constant, GLP-1 still persists 91% and ingredient-transparency 100%. These are genuinely durable messages, not a channel artifact. Most accounts don't have angle-level durability like this; Mars Men does, and it's the strongest signal in the set.
Volume runs opposite to durability	The three biggest angles, Offer (307), Cortisol (268), Aging (232) = 66% of all statics, each persist under 20%. The smallest proven angles (GLP-1, transparency, ~32 each) persist 88-91%. The volume is pointed at testing, not at what lasts.

Opportunity map

Where fresh creative could move fastest

Not a critique of what's running. It's working. These are the under-built cells, each a testable hypothesis.

Feed the proven-durable angles

GLP-1 (32 statics, 88% still live 14+ days) and ingredient-transparency (32, 91%) are the highest-lasting angles in the whole library, and the smallest by volume. Hypothesis: these are under-fed winners; durable editorial poured into them compounds the fastest, because the demand is already proven.

the clearest opening

Scale the two durable channels

Publisher-partnership (70% persist) and doctor-authority (80%) last roughly 3x brand-direct, yet together they're only 154 of 1,216 statics. Hypothesis: more publisher-native and doctor-authority editorial, in the proven angles, is the compounding lane.

longevity is here

Build the solution-aware bridge

The account is 54% problem-aware and 29% offer-led, but only 9% solution-aware and 8% product-aware. Hypothesis: a solution-aware layer (natural-T-vs-TRT, fix-the-root-cause) bridges cold problem-aware traffic to the offer, and that band is nearly empty.

missing middle

Redirect the cortisol / aging churn

Cortisol (268) + Aging (232) = 500 statics running at 15-20% persistence, the bulk of the firehose. Hypothesis: a slice of that volume would last far longer pointed into the durable angles and the editorial channels.

rebalance the spend

The library

Browse all 1216 active statics

Filter the full set. Sorted by days live (longest-lived first).

The intelligence layer

From snapshot to live signal

This page is a single snapshot. Our always-on creative-intelligence layer turns each read into a live signal, so you act on shifts the day they happen, not a month later.

Heating upWhich angles a brand is actively scaling creative into, flagged as it accelerates.

Proven winnersReal survival curves, not a one-day proxy. We watch what actually lasts.

New anglesThe moment a new angle or landing page appears and starts getting fed.

What diedCreative and angles a brand just killed, so you skip what is not working.

1,216 active statics. The durable lane is under-fed.

Mars Men runs one of the largest brand-direct testing firehoses we've mapped, but what's proven to last, GLP-1, ingredient-transparency, and the publisher and doctor channels, is the smallest slice of it. Both are on-brand editorial-volume plays, built ad-to-page congruent. Pick a cell and we'll ship a durable test set this week.