Story-first presell pages that turn the
undecided into buyers
I insert a story-first advertorial between your cold ad and your PDP so shoppers arrive pre-sold.
⚠️META’S AI NOW TREATS YOUR AD AND LANDING PAGE AS ONE CREATIVE ASSET.
It rewards pages that engage and punishes pages that don't. This page is the new playbook.
Your real audience isn't ready to buy.
For most visitors, the first visit is the last one.
That first click? Usually the last.
And it’s not your fault.
Your prospect will see ~347 ads today.
Tomorrow, another 347.
Your message is gone. Buried. Forgotten.
Sending cold traffic to a PDP assumes they’re ready to buy.
They aren’t.
Here’s who you’re actually talking to:
✅ A small % who were going to buy anyway.
❌ A small % who would never buy, no matter what.
🤔 The overwhelming majority? They’re in the messy middle. Curious, hesitant, interested - but need a little more convincing.
The New Playbook for Cold Traffic
This third group is where all your growth lives.
But they need more than a product page. They need:
✔️ A reason to care.
✔️ A story that clicks.
✔️ Their doubts dismantled before they ever see the price.
That’s what good advertorials do.
At PetLab Co, I saw millions in ad spend prove one thing: the ad’s job is to earn a click.
The page’s job is to change a mind. But post-Andromeda, it has a second, crucial job: proving to Meta's AI the click was worth it.
PDPs are built to close. Advertorials are built to change minds.
To do that, my job is to:
✅ EARN ATTENTION (open a loop they need to close)
✅ SHIFT BELIEF (introduce a believable mechanism, not a bigger claim)
✅REMOVE DOUBT (handle objections before they see the price)
✅PASS THE BATON (hand them off to a PDP so ready, the only thing left is to click "Add to Cart")
The Result:
Fewer bounces, more carts, and a cleaner CAC.
Who it’s for?
Shopify brands who want to scale their ad spend profitably.
✔️ No sales calls. No outsourcing.
✔️ No AI slop.
✔️ Delivered in 7 days.
Your Strategist
Ex-Growth @PetLab Co.
Fulbright Scholar @ UC Berkeley
Check Availability
Choose Your Advertorial
This isn't an agency.
I don’t do calls.
I don’t have project managers.
I don’t hand your brand to a junior writer.
I spend my time on the work that actually gets results. You get a finished, 100% native Shopify asset, live in your store, with zero technical headaches. I handle the implementation in whatever page builder you already use. If you don't have one, I'll set you up, risk-free.
You can keep sending cold traffic to a page that assumes the sale.
Or you can send them to a story that creates it.
Starter
Strategic Direct Response Advertorial
$2,500
A complete, research-backed, story-first page designed to turn skeptical visitors into buyers and feed Meta's AI a powerful positive signal.
Best for validating a new offer or beating your current control.
1 x Complete Strategic Advertorial
3 x Headline/Subhead Variations
5x Matching Image Ad Concepts
Compliance Review & Revisions
Best Value
Scale Pack
(3 Advertorials)
You save $500
$7,500
$7,000
Three unique, research-backed, direct response pages designed to find your next winning angle and scale your ad spend with confidence.
Best for finding your winning angles to scale cold traffic.
3 x Unique Strategic Advertorials
Test Three Core Angles (e.g., Founder Story, Mechanism, "Us vs. Them")
15x Matching image Ad Concepts
Diversify Your Creative to "Feed the AI"
Built for High-Tempo Testing & Scaling
Clean. Made with care.
No artificial flavors, colors and preservatives.
calls
ai slop
outsourcing
spend wasted
FAQs
You'll be taken to a secure checkout page. Immediately after your payment is complete, you will be automatically redirected to a simple project brief. Your project is officially in the queue the moment you hit "submit" on that brief.
All I truly need to get started is a link to the product you want to promote.
There are optional fields for more context (like ads or research), but if you leave them blank, I will handle the deep dive myself. My process is a heavy lift for me, not for you.
No. This is a genuinely frictionless, white-glove service. If you don't have a preferred page builder, I will recommend the best tool for the job (usually Instant Pages) and I will personally cover the first 60 days of your subscription. You only continue paying the monthly fee if you're happy with the results. There is zero risk to you.
Replo, Instant Pages, Shogun, PageFly, or others. I work with what you already have to ensure a seamless implementation.
Standard delivery for the complete, installed page is 7 business days
after I receive your completed brief.
Two rounds of reasonable revisions on the copy and design blueprint are included before the final build. My process is designed to get us 99% of the way there on the first pass.
Yes. The price you see is a one-time fee for a permanent, strategic asset. There are no recurring charges or hidden fees from me.