Good Advertorials is a DTC funnel intelligence publication.
Every week, we map and break down the presell architectures behind the biggest direct-to-consumer brands - how they structure the layer between paid ads and product pages to convert audiences their competitors can't reach.
This is the layer most brands skip. The ones scaling profitably past eight and nine figures don't.
The publication exists because this information doesn't live anywhere else. Ad spy tools show you creatives. Landing page tools show you designs. Nobody maps the full architecture - how the ads, the presells, the editorial pages, and the product pages connect into a system. We do.
Free members get the weekly funnel map and summary analysis.
Intelligence Room members get the full video walkthrough, the strategic methodology behind each breakdown, congruence gap analysis, and the ability to request any brand for a future breakdown.
About the founder
Good Advertorials is founded by Marcin Mleczko, an award-winning consumer psychology researcher (Fulbright Scholar, UC Berkeley; Preludium grant recipient) and former growth team member at PetLab Co during their scale past $100M.
At PetLab, Marcin worked on the presell funnel architecture, retention systems, and A/B testing across the full acquisition funnel. Marcin has built presell funnels across health, wellness, supplements, food and beverage, beauty, and pet care. His funnel architecture breakdowns have been used by growth teams at brands ranging from early-stage DTC to Blackstone-backed portfolios.
He also offers done-for-you presell builds for select brands. Details are on the Work With Us page.