If you're running paid traffic to a product page, you're converting one type of person - someone already ready to buy. That's the most expensive, most competitive audience on Meta. And it's finite.
There's a much larger group who has the problem your product solves but isn't shopping yet. They'll never click a product ad. They'll never land on your PDP. They're invisible to your current funnel.
We build the page that reaches them.
What we build
A conversion-engineered presell page that sits between your ad and your product page. It looks like content - an article, a story, an expert breakdown - but it's built to sell. The job is simple: take someone who just clicked an ad and turn them into someone who wants to buy.
The presell architectures we break down on this site? We build them. Same research process, same structural thinking - applied to your product, your audience, and what your customers actually say in their reviews. Copy is matched to specific ad angles so the story never breaks between click and page.
Research, copy, design, and development - all done for you. Built directly in your Shopify store.
What happens when it works
One brand saw customers increase 74% while CPA dropped 29%. The funnels reached people their product page never could.
Another ran four controlled A/B tests across their presell pages and saw 10-17% RPV lift on every single one. It became their only profitable acquisition channel.
How it works
We take on a handful of builds per month. Most engagements start with a single presell page as a pilot - enough to prove the approach works with your traffic before scaling. A full sprint is typically three pages, each matched to a different ad angle, delivered in 3-4 weeks. Every page includes full copy written from scratch, three headline variations, two rounds of edits, and product page recommendations.
Who this is for
You sell a product that needs explaining before it can sell. You're running Meta ads and want to reach beyond your current PDP audience. You're in health, wellness, supplements, beauty, food and beverage, or pet care. You're doing at least $1M in annual revenue and have traffic to test with.
Get in touch
Email marcin@goodadvertorials.com with your brand URL and what you're currently running on paid. I'll take a look and tell you if a presell funnel makes sense for your situation.
